A B O U T   H E R   W O R K 







Ashlee Lloyd is a young Industrial Designer, textile lover and lighting fanatic based in Cape Town, South Africa. Simultaneously inspired by the rich culture of craft in Southern Africa and the complex forms found in nature, her aim is to create functional pieces that engage ones emotions and senses. Each piece is delicately handcrafted with patience and attention to detail.


Ashlee allows each work to form organically, combining contrasting materials of textiles, yarns, natural cane, raffia, and metals with an intuition for process. The body of work shown is underlined by a blend of craft and industry gained through an understanding of the technological and tactile aspects of her design process. Her approach is at once artistic, tangible, functional and unique. Her artistic vision is propelled by her desire for creation.


Inspired by Cape Town’s natural and demographic diversity, Ashlee Ainsley Lloyd is a fresh creative hitting the ground running. She has recently completed her Industrial Design Degree at the Cape Peninsula University of Technology and received cum laude for her written thesis on managing wastewater in urban households. Born and raised in SA with the privilege of traveling to several countries, she embodies the eclectic flavour of diverse culture and lifestyle. Her current obsessions are textiles, photography, videography, graphics, product styling and fire dancing all while she analyses the natural world for a solution that tells a story.

The New Wave Exhibitors for The Southern Guild 

Photograph: Steve Marais